Journal Of Islamic Marketing And Branding
Journal of islamic marketing available volumes.
Journal of islamic marketing and branding. Journal of islamic marketing 1 2 101 106. Wilson a liu j 2011 the challenges of islamic branding. Navigating emotions and halal. Emerald group publishing ltd.
Journal of islamic marketing volume 1 issue 1 to volume 11 issue 6. Google scholar selection and peer review under responsibility of the organizing committee of incomar 2013. Is religiosity an important determinant on muslim consumer behaviour in malaysia. Journal of islamic marketing emerald article.
Journal of islamic marketing examining the effect of tv advertising appeals on brand attitudes and advertising efforts in iran davood feiz meysam fakharyan mohammad reza jalilvand marzieh hashemi article information. özlem sandikci 2011 researching islamic marketing. 246 258 permanent link to this document. Brands as good deeds.
Brand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. International journal of islamic marketing and branding s journal conference profile on publons with several reviews by several reviewers working with reviewers publishers institutions and funding agencies to turn peer review into a measurable research output. To cite this document. Launched in 2010 journal of islamic marketing jima was the first journal dedicated to investigating marketing s relationship with islam in theory and practice across muslim majority and minority geographies.
Islamic branding practices have recently been the main discussions within practitioners and. Davood feiz meysam fakharyan mohammad reza jalilvand marzieh hashemi 2013 examining the. Creating a global islamic business20121paul temporal. Islamic branding and marketing.
Islamic branding and marketing. Past and future perspectives özlem sandikci article information. To cite this document. Ijimb aims to advance academic and practical marketing knowledge through the promotion of the entirely new discipline of islamic marketing and through the engagement of the academics representing more than 1 5 billion muslim consumers who remain largely unknown to researchers.
Creating a global islamic business. Journal of islamic marketing emerald group publishing limited. Past and future perspectives journal of islamic marketing vol.